[ID 161] THE IMPLEMENTATION OF THE CRM AREA - CUSTOMER RELATIONSHIP MANAGEMENT - AS A COMPETITIVE DIFFERENTIAL IN THE STRATEGIC CUSTOMER MANAGEMENT. Rumos [Internet]. 2024 Mar. 21 [cited 2026 Aug. 12];1(7):450-71. Available from: https://revistas.unicerp.edu.br/index.php/rumos/article/view/2525-278x-v1n7-4